Monday, December 6, 2010

Givenchy Sues BCBG for Design Infringement

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It looks like Givenchy is the latest fashion brand that's had it up to here with designer fraud. According to Women's Wear Daily, Givenchy filed a federal lawsuit against BCBG Max Azria Group Inc. in the Western Division of California's Central District, alleging that its Nightingale bag -- retailing for $2,175 -- is the object of trade dress infringement by the young contemporary line BCBGeneration's Rembrandt bag. The bag, which retailed for $118, is no longer available for sale.

Besides demanding financial retribution, Givenchy wants BCBGeneration to stop selling their handbags altogether. This isn't the first time something like this has occurred in the fashion industry; Gwen Stefani and Diane von Furstenburg both sued fast fashion retailer Forever 21 in 2007 for copyright infringement. And who could forget the ongoing bitter drama between eBay and Louis Vuitton?

Let's be honest, a lot of people can't afford to spend thousands of dollars on fashion. When a similar item is on the market for a fraction of the price, it's not surprise that it's going to sell. However, it can be argued that it's the craftsmanship that makes fashion special, not the pricetag. What fashionista would be okay with strutting down the street in a ripped off design -- or even worse -- a fake?

What's the solution? As long as there are $2,000 handbags on the market, there's going to be a demand for cheaper alternatives.

Should designers just suck it up or should consumers abstain from buying knock-offs? Tell us what you think,


 

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Source: http://www.bvonstyle.com/2010/11/16/givenchy-sues-bcbg-for-design-infringement/

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