He called her an "a**hole" too. Chauvinism and sportscasting have long gone hand in hand. But for Jeannine Edwards, enough is enough. The ESPN college football sideline reporter filed a complaint after longtime announcer Ron Franklin called her "sweetcakes" during a production meeting, prompting the sports network's heads to subsequently pull him from his play-by-play duties.
Source: http://www.limelife.com/blog-entry/ESPNs-Ron-Franklin-Calls-Jeannine-Edwards-Sweetcakes/104798.html
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